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Average of 5-7 touches for a sale
A “Touch” is any way your prospects are made aware of your business or direct communication – A person may be “touched” by something about your business that they saw, something they heard or something they experienced.
Unless consumers can pay for your products or services without meeting you, for example, through your website, AND you get lots of traffic to your website AND your website is optimized for sales, you will need to have one-on-one virtual or in-person meetings with prospects to get new clients/sales.
These are typically computer or web-based software programs that typically act primarily as databases to record and maintain information about your leads/prospects and clients. There are many available on the market today, some being free forever and some having a 14 or 30 day free trial period.
It’s a “They come to you” strategy – But you need to clearly decide on the GOALS you have before building your website. What do you want your website to accomplish?
n Canada, Facebook is the most used social media platform, not including LinkedIn.
Facebook fact: “People love to scroll Facebook on their lunch break. The most recent stats about consumer Facebook behavior revealed that the best time to post on Facebook is noon EST on Monday, Tuesday, or Wednesday — a little lunchtime check-in, if you will.” – Stacie McLachlan
Twitter is a social media platform where users can put out content and others can follow. You can also like and comment on others’ posts, shared their posts and send users direct messages. Twitter has it’s own lingo and is limited to posting small amounts of text, plus pictures and videos.
Send friend requests to people in your target market. Send a message when they accept.
Make your goal to book meetings. Without meetings you will get no clients or you will get fewer clients.
