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Email Marketing to Grow Your Business

What is Email-Marketing? Email marketing is the process of sending emails to your contacts who choose to subscribe to your email marketing campaigns (aka newsletters).You could send out emails to many people separately, but, that would take too long. We’re […]

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Copywriting 101 – Increase website, social media and website conversions

What is Copywriting? Copywriting is the art and skill of writing persuasively such that the reader is compelled to take action.Copywriting is a field in marketing all on its own, but, it is applied on various media for advertising purposes, […]

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Target Market

Who are the people who are MOST LIKELY to buy from you? You may say, my services or products can help everyone, but, remember that business is a 2-way street. It’s just about what you want, need or what you think, it is equally about what consumers want, need and think.

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Sales Process Part 1: Booking Meetings

Unless consumers can pay for your products or services without meeting you, for example, through your website, AND you get lots of traffic to your website AND your website is optimized for sales, you will need to have one-on-one virtual or in-person meetings with prospects to get new clients/sales.

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CRMs

These are typically computer or web-based software programs that typically act primarily as databases to record and maintain information about your leads/prospects and clients. There are many available on the market today, some being free forever and some having a 14 or 30 day free trial period.

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