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Online: Introduce yourself and your background before going to the slides.
In-person: Start the slides from the beginning
1. Most important
a. Keep audience attention
b. Provide value for their time and money
c. Leave them with a good impression of you and of the experience.
d. If you do all of the above, they will want to get more from you and/or refer you to others.
*Less than 30 seconds = Not enough information
*More than 60 seconds = Too much information, listener doesn’t want to listen to more – They want to start talking or leave the situation – You can come off as annoying, uncaring/inconsiderate, to be avoided.
There are 2 main strategies to get new clients and both can be equally as important depending on the business you have.
Whether you’re speaking to others in a one-on-one conversation or a group setting, both WHAT YOU SAY and HOW YOU SAY IT are important.
DEFINE YOUR GOALS:
a. Leave other people with a positive impression of you. Be genuine, likeable and trustworthy. Show you care/empathy.
Why should you create posts on social media? To get MORE CLIENTS.
