When you are typing your contact information into a Zoom chat or when you are including it on your website, business card or other material, it is best to leave out the words “Email,” “Website” and “Phone” (if you are only listing one phone number). According to the NLT Institute (https://www.ntl.org)and many other sources, on average people remember only 10% of what they read. Since, readers will automatically know that the words and numbers shown represent an email address, a website url or a phone number, they are taking up cluttering the page with unneccessary words and they will cut down on the more important things you want people to remember. LESS IS MORE. So, keep these and any other obvious words out.

Know Your Customers
The first rule of sales is “You don’t ask, you don’t get.” This means first identifying your target market, (TM) which can