HOW TO PROMOTE YOUR EVENTS

Once you have created your presentation or the other details for your events, follow these steps to help you be successful:

STEP 1: Choose a date and time that you figure your target market would be mostly likely to attend.

STEP 3: Create a colourful graphic that represents the topic of the webinar/event (Canva, Adobe, MS 365 or other program).

STEP 4: Create a script to post with the graphic. Include:

• Brief description of the event using pertinent advertising power words
• Logistics: Day, date, time, online or physical location
• Call to action with sense of urgency:
  • “Register now at www….”  
  • “Reserve your spot now…”  
  • “Get your tickets before it’s too late www…..”
  • “There are only 2 days left to get your tickets. Register now at www…..”  “Have you registered yet?”
• SEO Keywords: The words and phrases consumers would type in Google and other search engines to find information about the topic you will present.
• Your target market (i.e. Who is the event for?): “This is a great event if you’re looking to buy your first home.
• Add Hashtags at the end that include “Keywords.”

Example:

Do you want to make money in 2024’s GTA real estate market? Learn the Top 10 Tips and Tricks to do this at our free information session on Tues. July 13 at 7pm in Toronto! These are tips only the pros know, but we will share them with you. Space is limited. Register now at www.yourwebsite.com

#realestate #investment #homesforsale #condosforsale 

STEP 5: Promote the event

1. Your website
2. Email marketing
3. www.Eventbrite.ca
4. www.Facebook.com:
   1. Add an “event” on your business page or under your personal profile
   2. Post in many Facebook networking and other groups
   3. Send personal invites to your contacts to the event, using Facebook’s invite feature
5. www.LinkedIn.com:

1. 1. Create an event
   2. Post about the event in the main newsfeed
   3. Post in LinkedIn groups
   4. Post on your company page
   5. Invite your connections to attend, using LinkedIn’s invite feature

1. www.Twitter.com – As a post
2. www.Instagram.com– As a post
3. www.Yelp.ca
4. www.Kijiji.ca
5. www.Toronto.com
6. www.Meetup.com
7. Libraries, if allowed
8. Newspaper – small, local and large publications
9. Google Business Profile (Formerly called Google My Business)
10. Announce at networking events
11. Invite others through personal social media messaging, by personal email, in person and by phone call or voice message.
12. Ask your family and friends to attend and invite their contacts
13. Ask your family and friends to promote your events on their social media pages
14. YouTube – mMake a video to promote the event and post it on your website and share on social media
15. Paid Ads – These can be costly and may or may not produce results. Speak to a digital marketing specialist to help you set this up.
16. Knock on residential or commercial doors to invite people – May not be worth the time.. unless you are a real estate agent