What is it?
It’s a short 30-60 second presentation you give to others, typically about your business, although it can be used for other purposes as well.
It comes from the concept that most people are willing to give you about 30-60 seconds of their attention to listen to what you have to say before either wanting to talk, their minds wander or they start thinking of ways to leave the conversation.
Depending on a few factors, that might be the time it takes to ride in an elevator.
What is the purpose of the Elevator Pitch?
To inform your listener about your business and spark their curiosity so they want to learn more about you.
The goal is to make a good impression on a prospect, not just with the information you relayed, but by the emotional connection that may have been established as well.
That way, the prospect is more likely to respond to your follow-up phone call, email or private social message.
Pay attention to how long you are talking at one go. Leave out some details so the prospect can ask you some follow-up questions.
Talking for too long at one go, as most of us have at some point, creates a situation I call a “Black Hole one-sided conversation.” It’s one-sided because there is only one person talking; there is no back and forth as their should be in a healthy conversation. It’s a black hole because it keeps going and going with no clue as to when it will end.
What are the main components of an Elevator Pitch?
1) Your name and company name, if you have one
2) Your Professional Title
3) Your Target Market (TM)
4) What you do for your clients
Stay tuned for more tips about how to create and deliver an effective Elevator Pitch.
Author – Tammy Defoe, GTApreneurs
January 14, 2020